Having a consistent brand across your products and company is vital, so why should your office be any different? Showing potential employees, clients and also your current workforce that you have a strong sense of who you are as a company is so important to build and maintain a strong team and client base. Here are some simple ways to incorporate your brand into your office design!
As soon as someone walks into your workspace, you want to make an impression. A simple way to do this, whilst also establishing your brand, is to have branded signage. The first signs people will see in the building should probably have your logo on, as well as regularly throughout the building.
Yet, don’t be afraid to step outside the box and incorporate slogans or artwork that will help people to gain a deeper understanding of what your business is about. This will also add some character to boost the morale of your staff. Whilst the extent of the variation in your signage will depend on the nature of the business, it is an essential part of the branding in any office.
The use of colour, or lack of, is an ideal way to build a strong sense of brand in your building. Although you will probably want to incorporate your logo colours into the building, it doesn’t have to end there. More professional settings might experiment with different textures rather than bright colours to add some uniqueness to the space, whilst more creative industries might want to go all out with colour to bring vibrancy to the office.
Just remember though, less is more when it comes to branding, so keep things simple and if you do want to use colour, it should be in order to complement a more subtle palette. Even highly professional companies shouldn’t be afraid of colour, as it is fantastic for staff morale. Perhaps incorporate plenty of plants to maintain a professional look whilst also bringing some vibrancy to any space.
The layout of an office can speak volumes about a brand. An open, interactive space will suggest a collaborative workspace, whereas more private offices would be suggestive of privacy and confidentiality, which is key for particular businesses. Although, in order to impress potential employees and also clients, having a shared common area is important. It will highlight that you value employees and it would also show that the bond between the team is important to the company.
Although every industry and company will require unique design elements, something that must stay the same is a strong sense of branding. This can be hard to achieve on your own, yet you’ll find a fantastic branding agency Manchester based, as that is where some of the country's finest branding talent lies. Investing in professional help to build a strong brand will do your business wonders for years to come.